Task 1

Type is one of the designers main considerations. Every designer is expected to choose the proper type from an enormous range of typefaces. The visual appearance of typefaces depends on a large extent on the relative measurements of their proportions.
The typeface that I am interested in are:

1Bembo
«Some typeface have stood the test of time and appear as contemporary today as they did 500 years ago. Their modern digitized version have a slight edge when it comes to clean outlines.» from the book Stop Stealing sheep» Erik Speikermann & E.M.Ginger.

Type designed by Francesco Griffo for Aldus Manutius'press. Bembo from the Monotype Corporation, 1929, is a modern equivalent.

1Helvetica
To compare typefaces characteristics, we should look closely at:
the stroke variation (contrast), serifs (if any), x-heights and the stress.
And we can clearly see that this typeface is based on geometrical shapes, and we can see also the wide empty space inside the body stroke (counter) which makes the font more legible, clear, straight forward and neutral.

1Avant Garde Gothic

ITC Avant Garde Gothic was designed by Herb Lubalin and Tom Carnase and based on Lubalin’s logo for Avant Garde magazine. Ed Benguiat designed the condensed fonts for the International Typeface Corporation. ITC Avant Garde Gothic is a geometric sans serif type, that is, the basic shapes were made with a compass and T-square. The design is reminiscent of the work from the 1920s German Bauhaus movement. Its letterforms are built of circles and clean lines what make it more legible readable and clear.